Lady Mary Beth's Identity Branding

Lady Mary Beth is a lifestyle expert and YouTuber with experience in corporate gifting. I am a longtime fan of her channel and decided to contact her about establishing personal branding. Working with her was a great opportunity and my designs have represented her brand ever since her 10,000 subscriber celebration.

CASE STUDY

I re-watched many of Mary Beth's videos to develop an initial moodboard. Her favorite shades of blue are navy and cobalt, which I paired with vintage finds reminiscent of her native Texas. Gold provided a pop of color and is inspired by her hair, which is a defining factor in her identity.

"Elevate Your Everyday" and "Inspiring Fine Living" are two slogans that she mentions frequently. The image of a pineapple is also one her favorite motifs, as it symbolizes welcoming guests to her table.

HOUSTON RESALE GUIDE & MAP LAUNCH PARTY

Logo design and slogan at Mary Beth's meet-and-greet booth in May 2024. This event was a collaborative between charity guilds and consignment stores in Houston, Texas.

Episode Intro

Montage Image

Profile Banner

YouTube Banner in "Honey Scone Gold"

YouTube Banner in "Evening Out Blue"

DESIGN FEATURE

My graphics went live in Mary Beth's 10,000 subscriber celebration, where she thanked me for the designs and mentioned my freelance business. This was an amazing opportunity!

View the feature here.