There's a new deli on the block. Modern doodles and New York swagger meets classic deli food with Essen Deli and Grill. The brand specializes in quality hot sandwiches, Jewish desserts and a pinch of Yiddish humor. I created this fictitious restaurant to cater towards families, colleges students and everyone wanting comfort food.
It's a taste of tradition, with a twist!
![Means "beautiful girl"](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/b8648220-9783-4722-940a-3b4ceb83fd78_rw_3840.jpg?h=ae86ad573904be25694d1da7b1256ea9)
Means "beautiful girl"
![An endearing term for men](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/96c49a54-04aa-4e97-a9ba-af7841e50f31_rw_3840.jpg?h=fe1d5ca4be39a0e6d95e484b06a4e1b3)
An endearing term for men
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/ee95b7c9-133c-4e37-bead-976c3d23e865_rw_1920.jpg?h=5bebc5096b850ff43c2777e5005a11a9)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/de705eb5-43ae-4bb1-af37-1d85b4762fb0_rw_3840.jpg?h=f32f5d93a875e79669c16fb30212b835)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/509341c1-715d-4334-9c60-cae8c1e50e2e_rw_1920.jpg?h=00898a945d89989d4b0922bf9edf74a4)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/7614d1ad-7c6a-467c-9129-698f47323ba6_rw_3840.jpg?h=ebaa65bb17a9d679e7bffd4ce3e39dc9)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/52196d74-085a-44d6-a4df-8a95164cd078_rw_3840.jpg?h=7f0a0ea7e1b84a22d179597cb5cf7cdb)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/f3e74415-8289-4d6b-ad62-8ec95807cf73_rw_1920.jpg?h=8f85784bfbbdb55be3d8a3b9ae6aa9f3)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/f4824731-58c0-43b8-8da2-4de241980d01_rw_1920.jpg?h=ba694f9f62543cd9cbe87c103fb752b6)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/3974b880-5dc5-4d20-bd86-5a305cf4ea3c_rw_1920.jpg?h=792f569ea2597ac2ad7b1fc92b724551)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/ca1224a5-b1fb-4cb8-9701-aa6538e7a3fd_rw_1920.jpg?h=d60c2eb845e707b3c32e4552d43eae48)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/818f8710-e466-4e45-a0ad-210cd90a1e0d_rw_3840.jpg?h=3840726e58c1cee755f7dd2067923fb9)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/1e00c253-1864-48c4-b21c-758f9d44dd68_rw_3840.jpg?h=3a4d62ae144223d72baed67dee07fff9)
LOGO SYSTEM
Bright colors and patterns make Essen recognizable and unique in the deli industry. The quality of a hot, overstuffed sandwich is evident in the typography, as well as the traditional image of a toothpick in the most reduced version.
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/32a530e8-7abd-4e28-88fa-54b97bab4ad5_rw_3840.jpg?h=54810b0948e07e169d544f5c380d3eb8)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/84ca134b-cba5-4d67-897b-d425a0b963e1_rw_1920.jpg?h=8e578f56c8ea4afa323804b9f630e99e)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/b2881b2d-c007-418c-97e2-93feeb89a42c_rw_1920.jpg?h=648012b422110f4990398b59c32f59d2)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/530830d0-555b-4277-8975-ca17a3249e47_rw_1920.jpg?h=b9106f8eb585c95cde57d27ff7b665e7)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/c24a5a73-16a5-4c66-8f9c-e91a3c080de1_rw_1920.jpg?h=d28cb75715f0ae6d779553f5161eec9d)
Novelty stickers that come with takeout. Celebrate Jewish heritage with these historical icons and celebrities!
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/dd0d763b-b7fb-40e8-bf63-14450370db55_rw_3840.jpg?h=a0b9900cff9ae603e415f35044d06f9a)
![](https://cdn.myportfolio.com/266db524-e23a-489f-853b-8f9e67692dd2/7c4bfba0-b444-420c-8bc7-1148f4d8a872_rw_3840.jpg?h=d7712b99692e20fce38dda483670947d)