There's a new deli on the block. Modern doodles and New York swagger meets classic deli food with Essen Deli and Grill. The brand specializes in quality hot sandwiches, Jewish desserts and a pinch of Yiddish humor. I created this fictitious restaurant to cater towards families, colleges students and everyone wanting comfort food.
It's a taste of tradition, with a twist!
Means "beautiful girl"
An endearing term for men
LOGO SYSTEM
Bright colors and patterns make Essen recognizable and unique in the deli industry. The quality of a hot, overstuffed sandwich is evident in the typography, as well as the traditional image of a toothpick in the most reduced version.
Novelty stickers that come with takeout. Celebrate Jewish heritage with these historical icons and celebrities!
