USING BRAINPOWER
Keeping the target audience in mind, I developed a clean logo that summarized the central ideas of the study: emotions, habits, and thought processes. This shade of blue is inspired by the university's brand color, as well as a modern green reminiscent of science.
View the project website here.
copy and ILLUSTRATIONS
Nostalgia is a current trend, which I wanted to implement in the project's social media recruitment graphics and copy. Millennials could respond to images of coffee, tattoos, and pin dots, along with unique headings to attract attention on their feed.